CASE
#CBD
CBD Shop: Fb, Insta, Influence campaigns
We’ve signed a contract with a CBD/HHC franchise operating in Germany and Austria. The shop had the best result of $48/order earlier, so we understood we had much to improve.
Our approach:
- Landing page creation. Landings always convert better than e-commerce shops themselves for new customers. We also added a “Quick order” option that consisted of only a name and a phone number option.
- Facebook & Instagram campaigns. Our team has designed dynamic creatives that mention CBD/HHC words, so people won’t miss that with classic supplements. The creatives were designed in accordance with ad groups’ interests, age, etc. Additionally, retargeting campaigns were also launched.
- Influencer marketing. We’ve parsed a database of Instagram influencers that may potentially be interested in promoting CBD/HHC products. These were the accounts of wellness & alternative medicine bloggers, CBD/420 enthusiasts, and techno/rave influencers.
Results:
- Total ads budget: $7400
- Avg cost per order: $4.37 (performance)
- Total orders: 1692
Additionally:
ROI on influencer marketing: 119%
Wanna have the same results? We’ve got you covered ;)
CBD
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